The strong number for a January release puts it ahead of Thursday preview numbers for several other recent family comedies, including Mark Wahlberg’s recent “Instant Family,” which brought in $550,000 in an admittedly more crowded holiday release season.
The film from director Neil Burger and released by STXfilms is projected to bring in $10 million this weekend from approximately 3,080 screens with the hope that strong word of mouth might make for a surprise hit in the early weeks of January, but it does hold just a 34 percent on Rotten Tomatoes.
By comparison, the similar 2014 dramedy “St. Vincent” starring Bill Murray and Melissa McCarthy opened to $7.7 million and went on to gross $44 million domestically.
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